The Octothorp Press
Wasted-Domain Wishlist
Wasted-Domain Wishlist
abovethefold.com
3 September
2004
Irony :: Print & Pixel
When a news story is important enough, it gets laid out above the horizontal fold of a newspaper's front page. Web editors use the same phrase for content that appears in a webpage's initial view — visible without scrolling down, so more likely to grab readers' attention. The phrase has even become an adjective for significant and attention-grabbing (or advertiser-mandated) stories.
Unfortunately, somebody doesn't think this domain name itself ranks as above-the-fold.